Recently a study came out that quite frankly surprised a lot of people. This was mainly do to the fact that it indicated that affiliate marketing would experience more growth than most had expected. And this is why affiliate marketing is estimated to be worth $6.8 billion.
A study done by Forrester Consulting on affiliate marketing shows that U.S. affiliate marketing spending will increase by a compound annual growth rate of 10% between 2015 and 2020, growing to over $6.8 billion.
The findings also showed that affiliate marketing is expected to grow 10% from its current level up to 2020. So what does this mean for website owners looking to monetize? It means that if you chose to ignore affiliate marketing you are choosing to ignore the most powerful method of selling to customers in the coming years.
“The biggest positive change I’ve seen has been the change of perception around affiliate, from spammy, bottom-feeder sites to ones like ours, where we’re focused on a great user experience. Two years ago, a CMO wouldn’t go to his board and say, ‘We’re doing great in affiliate!’ but now they see [it delivering].” — Vice president, sales at US-based online publisher
Why Affiliate Marketing Is So Successful?
Simply put, affiliate marketing is the best way to reach out directly to customers with your offer, an offer that feels personal and one that your audience will be comfortable buying from you.
Chances are someone will visit your website, whether they are looking for pet care products, information on travel destinations or just about anything else, because they have an interest or passion for that topic or product. Sure, they may want to read what you have to say, but the number one reason they came to your website, is information. Information they can get in a fast and efficient way, and again that could be if they are interested in pet care products, information on travel destinations or so on.
If you have managed to build an audience or following because of great content and good website design, then those visitors will certainly become return visitors looking for the latest information on topics or products that they are interested in. So, why does this happen, because they trust you. It is the personal connection that you create that makes affiliate marketing so valuable and profitable in this day and age. Whether it’s a product review site about the latest smartphone technology, or somebody doing a YouTube presentation on a beauty product, successful affiliate marketers can make big profits from their association with certain products because their audience trusts what they have to say, and also believes in what they are selling.
There Is An Art To Affiliate Marketing – Trust And Credibility
The real art to affiliate marketing is being able to find a way to maintain your visitor’s trust while trying to sell them a product or service. A big mistake I see all the time is that someone will be far too eager to get involved with an affiliate program or product that offers high commissions, but isn’t a good fit for their website. So therefor, carefully researching affiliate products and programs becomes extremely important. Now, the amount of commissions you make per sale is certainly important, but so too is the fact that you yourself are satisfied being associated with that product.
Affiliate marketing opens up a whole world of opportunities to make some very real money, but as I said before it will only happen if your audience trusts what you have to say and the products and services are what they are looking for.