So, what is link popularity and why is it important? Link popularity simply refers to the number of backlinks which are incoming links that point to a particular website.
Search engines are the gateway to the internet, they are the first tool that someone will use when searching for a product or service. This is why link popularity is so important. If potential customers can’t find your site then you don’t stand much of a chance making any sales.
So, you are probably wondering right about now… what the heck is so important about a link? Well, lots as a matter of fact! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search.
Search engines are discretionary, giving status and ranking to sites that have links to their pages from sites that are relevant and have quality content. It’s a simple formula that Google created, and now most of the popular search engines employ it to rank and index web pages.
The more other people use a keyword of your’s the harder it will be to achieve link popularity, but without achieving this step it’s an almost certainty your site will never rank highly on any of the search engines. Don’t get discouraged though, there are ways to achieve link popularity using the most competitive keywords.
The first thing to be aware of is this, linking up with dozens of websites will not likely achieve link popularity, in fact it could have the total opposite effect. This is especially true when it comes to sites that are nothing more than link farms. Link farms are pages that contain line after line of indiscriminate links. The search engines might discriminate against your website if you are associated with a link farm, simply steer clear of link farms!
The next thing to keep in mind is the quality of the sites you want to link to. Never link to a page that you are unsure about your visitors seeing. The last thing you want is your website to appear cheap and indiscriminate. Linking to sites that are of poor quality will damage your link popularity, if not completely destroy it.
So what do you need to do to achieve link popularity and improve your ranking within the search engines?
The fastest way to get your foot in the door is to get a listing with a popular directory such as Open Directory Project and Yahoo. If your site is business related you will want to be listed on Yahoo and it may cost a bit but will be money well spent. I want to point out that sticking with one directory isn’t necessarily a good thing, there are many out there so do some research and find out what people are saying.
What your focus should be now is to get listed in the highest level of relevant category. For example if your company ships micro-brewed beer from a brewery located in the middle of nowhere – state unknown. Do not submit your listing to ” Retailers From Nowhere – State Unknown “
All you have to do is dig a little deeper and submit your listing to ” Quality Micro-Brewed Beer ” Not only will you now be associating yourself with quality but you will be listed in a top category.
The next step is to try and find sites that are in some ways related to yours, by doing so not only will your link popularity increase but your customer base might increase as well. Avoid your competitors and look for sites that are helpful to your site visitors.
By linking to a relevant site you are most likely going to see an increase in potential customers and increase your sites link popularity.
Not all sites are going to want to link to other sites, so some research will be needed when looking for sites to link to. Doing a Google search is an excellent place to start. Use keywords that you think potential customers would use to find your site.Remember your criteria is quality, highly ranked, noncompeting websites that have a links or resources page. Visit these sites and assess each one, look at the quality of the product, the graphics and ease of use. Then check out other sites they might be linked to and see if your site is compatible.
Now, when you think you have a good prospect you need to do a little friendly persuading. The first thing you need to do is add a link on your own page to their site.
This is a crucial first step, it shows good faith and ups your chances significantly that they will do the same. After you have added their link you must contact the website owner. This is usually done via email so you want to make sure they understand your message is not spam of some kind. You need to tell them immediately that you have added a link to their page on your site.
Let them know how much you like their site, and make sure to let them know that you did visit their site. Give them the address of your links page and ask them to check out the link for themselves. It’s also beneficial to mention that they will benefit from the increase in traffic your website will send their way, but it will also increase their link popularity.
Briefly, explain why link popularity is important, and ask if they would add your link to their website.
Go through this process with as many relevant sites to your’s that you can find, and keep in mind it’s about quality and non-competitiveness. After you email all of the sites, be sure to check these websites often to see if they have added a link to your page.
Set up a schedule to check your rankings within the search engines to see if your link popularity has improved. This will not happen overnight, and it will take some work and some time.
And by the way, make sure your site is appealing, streamlined and easy to read, otherwise, it will be difficult to get anyone to link to your site. Learn more about how you can build a website everyone will want to link to here. Be prepared to keep working hard at this process for as long as it takes, and you will eventually achieve top ranked link popularity!