Want to know how to be an email marketing pro using Facebook and AWeber? Well, there’s a lot more to marketing your online business than just using email ( however an email marketing campaign is a great place to start ). There are several other channels where you can connect with your audience and promote your business and email campaign on.
Facebook now has over 901 million users and is the largest and easiest social network to jump into if you’re just starting to market your business online. People use Facebook to connect with each other, so it just makes sense for your business to use Facebook to connect with your customers. Consumers have become accustomed to seeing brands and businesses on the network, that’s because 70% of small businesses already have an established Facebook presence.
Whether you are just starting out, or are a business with an already established presence, AWeber can show you several ways in which you can integrate your email campaign with your Facebook page.
Why You Need To Use Email And Facebook Together
Email marketing and Facebook have pretty much the same goals in mind, and that is to keep your business in front of your customers. Email accomplishes this by landing in your subscriber’s inboxes on a regular basis. Facebook status updates will show up in your follower’s news feeds.
However, if you are only marketing on Facebook you run the risk of getting lost in the crowd. Most Facebook users on average have about 229 friends. That is at least 229 status updates flooding their news feeds every day, along with the content your business posts. Unless your posting several times a day, you are probably getting lost in the commotion if your customers don’t check their accounts more than once a day.
You stand a greater chance of getting seen in your customer’s inbox, which is most likely to be less noisy than their news feed. Sending out emails on a regular basis helps your customers remember you the next time they want to buy something.
Using email and Facebook together will give your customers a choice about how closely they interact with your business. Liking a page on Facebook takes very little effort, but subscribing to an email list requires a much bigger commitment, they must really want or need your information in order to part with their email address and invite you to regularly invade their personal inbox.
You can use Facebook to identify these super fans by posting information about your email list in your status updates. You could even post a copy of your latest newsletter on Facebook to attract more subscribers who are passionate about your business.
Email and Facebook can work together quite nicely to tell your business’s story, email has the ability to have automated follow up series that could include your company’s history and a sense of your culture and other vital information.
How To Combine Facebook With AWeber
Tying your Facebook page into your email campaign can go far beyond what has already been previously talked about. AWeber has several tools available that are easy to use that can help build your list and expand your presence.
The easiest way to share your emails with a larger audience is by posting them on Facebook. You can create an archive and share each message’s link after you send your message, but AWeber makes it even easier to share new messages with your Facebook fans automatically.
When you create a new email newsletter in your account, check the box for “Enable Social Media /Sharing” before saving your message. You can add a Facebook account to automatically post your newsletter right here.
Sharing your newsletter on Facebook is an easy way to build your list. Not all of your Facebook fans will be subscribed to your emails, but sharing them on Facebook will show your followers exactly what they will be getting in their inbox when they do subscribe. Also, your message archive includes your web form right in the sidebar. Prompt them to take action by including a link to your web form along with your most recent message.
Web Forms On Facebook
Autosharing broadcast messages are one way to attract more subscribers to your list. But there is an even easier way, just simply place a web form directly on your Facebook page. AWeber’s Facebook web form app adds a custom tab to your page’s Timeline with a web form that your fans can use to sign up to your list.
When you install the Facebook app, make sure to change the name and image associated with the tab to invite your followers to sign up for your emails.
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Combining your email campaign with Facebook can happen on your own website too. Facebook Connect makes it easy for your visitors to fill out your web form and subscribe to your emails. If a visitor is logged into Facebook, the Facebook Connect app automatically populates with their name and email address, pulled from their account.
Using Facebook Connect makes registering easier for both you and your subscribers. Your subscribers don’t have to type out their information, and you won’t have to worry as much about having an incorrectly typed email address added to your list. Visitors who would rather fill out your form the old-fashioned way can just click the “x” beside their name on the form and type in their details manually.
This will hopefully make it easier to use Facebook and AWeber together in order to create effective email campaigns, build your list, and take your business to the next level.