Affiliate Marketing – Tips And Strategies for 2017
When you watch a football game on tv you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained.
Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is really won or lost in the trenches. Here are some affiliate marketing tips and strategies for 2017.
Affiliate Marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate war.
When you are one of many marketers trying to sell the very same product to the very same consumers, you better have a plan to get at least your fair share of the market or more.
Every niche market on the internet is highly competitive. If it isn’t competitive then there can’t be much of a customer base to sell to. That is just the nature of all internet marketing and in every niche.
Maybe you do have a long and impressive list of paid customers, that’s great and it probably means you have already won several of the affiliate marketing contests and came out on top. The problem is there are always those up and coming marketers who want your customers and their lists.
Your list and your competitor’s lists may well contain many of the same names and email addresses. Just having a list may not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not your competition.
Here is a video created by Kyle co-owner of Wealthy Affiliate that quickly outlines what affiliate marketing is and how powerful it can be.
So, you ask, what is it that I can do that will ensure that my customers will buy from me? The answer is just one word…..Unique!
You have to be unique, you need to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is from a competitor.
If you simply send out a marketing email advertising a product or service that you are an affiliate marketer for, you need to remember that there are dozens or maybe even hundreds of other marketers who are sending out marketing email advertising the exact same product or service and many of them are sending them to the same people that you are.
There are several ways to achieve uniqueness. One way is to have established yourself as an expert in the field for which the product or service is being sold. You have to have become not only visible but credible as well. This visibility and credibility is not easily achieved, it takes a lot of hard work time and effort.
Visibility and Credibility
Are established by taking such measures as writing and marketing articles and e-books, posting in blogs and forums, appearing as an expert on teleseminars and webinars etc. The fact is that when people know and trust you they buy from you. They will buy from you even if your competitors are offering a better deal or more incentives.
People do not like to buy from strangers
The internet is a big impersonal and sometimes frightening place to many consumers, they want to feel like they know and trust the people that they buy products and services from. The time effort and energy that you put into becoming visible and credible is the best time, energy,effort investment you will ever make.
Reputation is everything in the world of internet marketing, Credibility makes you Unique!
Another very important thing that you can do to ensure that customers buy a product or service from you and not a competitor is to give them a very compelling reason to buy from you and nobody else. Offer something extra or a lot of different extras that will enhance the value of the product you are trying to sell.
No matter what the niche or what the product is that is being marketed, there are free gifts that you can find that will make that product a better value if purchased from you.
For example, if you are marketing an e-book about internet marketing you could add several additional free e-books concerning different aspects of the broad subject of internet marketing.
E-Books can be downloaded from PLR sites ( Private Label Rights ) or even from e-book banks and repositories. Another free gift that people can’t seem to get enough of is free utilities which simply put are computer operating systems. There are many on the internet and you can bet there are some that will fit right in with whatever product or service you might be promoting.
While other marketers who are selling the very same product that you are simply sending out marketing emails that recommend the product to their lists, you will be adding value to the product and doing it for free.
Add extras! Add free gifts!
Even better than extras and free gifts is additional help to use the product or service that is being sold. You can offer a free teleseminar to those who buy the product from you that will make the product or service better and easier to use.
You might even be able to get the producer of the product or service to speak at your event if you plan far enough in advance. People love things that are helpful, informative and most of all Free. I know I do!
So, if you take everything you just read about and put it all together you will be setting yourself up for a winning play that just might score that proverbial touchdown for you!